SECTOR
Marketing & Communication
Communication without borders, impact without limits!
What is marketing translation?
Marketing and communication translation, also known as transcreation, goes beyond simply converting text from one language to another. Its aim is to adapt the message, tone and style to the culture and customs of the target audience.
It is a creative process that requires a deep understanding of local markets and branding strategies. In short, it is the art of taking a brand on a journey without losing its identity.
ISO 17100 certified
TECHNOLOGICAL EXPERTISE
CUSTOMISED WORKFLOW PROJECTS
OVER 140 LANGUAGES
The different types of marketing documents
- Press releases and press kits
- Advertising slogans and taglines
- Reports and market research
- Product sheets and packaging
- Brochures, leaflets and flyers
- Websites and blog articles
- Newsletters and white papers
- Content for social media
- Advertising and corporate videos
To excel in the field of marketing and communications translation, a translator must possess a combination of linguistic, cultural and creative skills:
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Language and writing skills: Beyond mastery of the source and target languages, translators must be able to write in a compelling manner and juggle different styles and tones.
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Cultural sensitivity and intelligence: Marketing translators must be true intercultural experts. They must not only translate words, but also adapt cultural references, idioms, puns and symbols to avoid faux pas and maximise the impact of the message.
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Creativity: Marketing translation requires creativity to recreate the emotional and persuasive effect of the source text. The translator may need to stray from a literal translation to find a formulation that sounds right and is memorable for the target audience.
The role of the marketing translator
The role of a good marketing translator goes far beyond translating words. They are specialists in transcreation, capable of reinventing a message so that it resonates culturally and emotionally with a new audience.
He acts as a brand ambassador, ensuring that slogans and advertisements retain their impact. His goal is to ensure the consistency and success of an international campaign, promoting public engagement and business growth.
They learn to use CAT (computer-assisted translation) tools, which are essential for ensuring consistency across projects. Practical experience, gained through internships or a portfolio, is equally crucial for honing their skills and adapting to market demands.
The challenge of terminology in marketing is to ensure consistency and brand identity across all markets. Uniform terminology (product names, slogans, technical terms) strengthens brand recognition and consumer confidence.
Inconsistent translations can create confusion and ambiguity, diluting the message and damaging the company’s image. Managing terminology through glossaries and databases ensures consistent quality, improves translator efficiency and avoids costly errors, which are crucial for successful international deployment.
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Brochures, catalogues, digital leaflets, product sheets, newsletters, digital flipbooks, press kits.
Corporate communication
Sales presentations, slogans, white papers, product/service specifications, sales guides, conference programmes.
Market research
Questionnaires and surveys, interview guides and notes, reports and statistics, case studies and brand documents.
Advertising or corporate videos, podcasts, product presentations, demonstration videos, vlog posts.
Social media content
Social media marketing articles, blogs, comments, reviews, testimonials, user-generated content.
Packaging
Étiquettes de produits, notices d’emballage, instructions d’entretien, tableaux de produits.
Services
Tailor-made language services
Whatever the size of your company, whether you are a local SME, a mid-sized company or a large group, make your mark internationally with high value-added multilingual content.
Gl;morize your strategy !
Enhance your business with professional-quality multilingual content.
