SECTOR
Marketing & Communication
Communication without borders, impact without limits!
What is marketing translation?
Marketing and communication translation, also known as transcreation, goes beyond simply converting text from one language to another. Its aim is to adapt the message, tone and style to the culture and customs of the target audience.
It is a creative process that requires a deep understanding of local markets and branding strategies. In short, it is the art of taking a brand on a journey without losing its identity.
ISO 17100 certified
TECHNOLOGICAL EXPERTISE
CUSTOMISED WORKFLOW PROJECTS
OVER 140 LANGUAGES
Working with GLIM on your marketing projects
- Contractual confidentiality. Every project is covered by a non-disclosure agreement signed with GLIM and passed on to everyone involved in the file. We also sign your own NDA when your procedures require it.
- Named contributors. The translators, revisers and project manager assigned to your files are bound by the same clauses. No one accesses your documents without being contractually bound to do so.
- Controlled hosting. Your files are transferred and stored in our professional environments, never on consumer file-sharing services, and are deleted at the end of the retention period agreed with you.
- ISO 17100 traceability. The standard requires documenting who works on a file, at which stage and with which qualifications. Our certification no. FR099229-1, issued by Bureau Veritas, is audited periodically: every project is traceable and auditable.
- Your language assets belong to you. Translation memories and glossaries built on your projects can be returned to you at any time, in a standard format.
Our marketing translators and copywriters work for luxury houses, communication agencies and international advertisers.
- Louis Vuitton — simultaneous interpreting into English.
- Zooka — marketing translation and SEO optimisation into English.
- Havas — website translation into Arabic.
In this sector we also work with dozens of companies such as Kekst CNC, Image 7, Taddeo, The Loyalty Company, OGC Nice, Olympique de Marseille, RC Toulon, Exhibit Group, etc.
The different types of marketing documents
- Press releases and press kits
- Advertising slogans and taglines
- Reports and market research
- Product sheets and packaging
- Brochures, leaflets and flyers
- Websites and blog articles
- Newsletters and white papers
- Content for social media
- Advertising and corporate videos
The challenge of terminology in marketing is to ensure consistency and brand identity across all markets. Uniform terminology (product names, slogans, technical terms) strengthens brand recognition and consumer confidence.
Inconsistent translations can create confusion and ambiguity, diluting the message and damaging the company’s image. Managing terminology through glossaries and databases ensures consistent quality, improves translator efficiency and avoids costly errors, which are crucial for successful international deployment.
To excel in the field of marketing and communications translation, a translator must possess a combination of linguistic, cultural and creative skills:
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Language and writing skills: Beyond mastery of the source and target languages, translators must be able to write in a compelling manner and juggle different styles and tones.
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Cultural sensitivity and intelligence: Marketing translators must be true intercultural experts. They must not only translate words, but also adapt cultural references, idioms, puns and symbols to avoid faux pas and maximise the impact of the message.
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Creativity: Marketing translation requires creativity to recreate the emotional and persuasive effect of the source text. The translator may need to stray from a literal translation to find a formulation that sounds right and is memorable for the target audience.
Express quote?
Expand your business internationally by speaking the same language as your customers.
We guarantee the consistency and identity of your brand across all markets.
Brochures, catalogues, digital leaflets, product sheets, newsletters, digital flipbooks, press kits.
Corporate communication
Sales presentations, slogans, white papers, product/service specifications, sales guides, conference programmes.
Market research
Questionnaires and surveys, interview guides and notes, reports and statistics, case studies and brand documents.
Advertising or corporate videos, podcasts, product presentations, demonstration videos, vlog posts.
Social media content
Social media marketing articles, blogs, comments, reviews, testimonials, user-generated content.
Packaging
Étiquettes de produits, notices d’emballage, instructions d’entretien, tableaux de produits.
Services
Tailor-made language services
Whatever the size of your company, whether you are a local SME, a mid-sized company or a large group, make your mark internationally with high value-added multilingual content.
Gl;morize your strategy !
Enhance your business with professional-quality multilingual content.
